Stephen Few is one of those useful contrarians that actually proposes serious alternatives in addition to eloquently railing against the status quo. I actually believe there are some interesting technical trends and advances (e.g. newly accessible distributed programming) underlying the buzzword compliant “Big Data” movement. But Few’s Slow Data Movement is worth considering:
I’d like to introduce a set of goals that should sit alongside the 3Vs to keep us on course as we struggle to enter the information age—an era that remains elusive. May I present to you the 3Ss: small, slow, and sure.