Luke Wroblewski does a great job with Data Monday pieces. His most recent was: Data Monday: Amazon Prime. While I don’t think I increased my spending (rate and/or magnitude) at the levels highlighted by his data links, I definitely will buy “higher priced” items. Often for me, when you add in the alternative‘s shipping costs Amazon comes out ahead.
And 2 day shipping just soothes that instant gratification itch so well.
Interesting though that Prime might not actually be a big win for Amazon.